DOVER STREET MARKET
A METAVERSE
POP-UP STORE
VISUAL MERCHANDISING
VIRTUAL REALITY
BRANDING
POP - UP STORE
SOFTWARES:
SKETCHUP PRO, BLENDER, EYECAD VR, UNITY, LUMION, ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP
An innovative Metaverse concept store has been developed for Dover Street Market, offering users an engaging experience through VR technology. This unique concept embraces an omni-channel business model, seamlessly integrating futuristic immersive technology while analysing customer behavior patterns.
This project represents the culmination of my dissertation, which delves into the significance of visual merchandising in the metaverse. It investigates themes like experiential retail, immersive environments, and adaptive business models that leverage cutting-edge technology in the digital era.
Taking inspiration from Japanese architecture, this store concept pays homage to DSM's Japanese origins. The tranquil atmosphere is reminiscent of a zen garden, creating a serene shopping experience. The installation of Torii gates, commonly seen at Japanese shrines, adds to the ambiance. From the calming water features to the presence of charcoal trees, this retail store seamlessly blends natural elements with a modern metaverse shopping experience.
AESTHETICS
Located within Regent St's Apple store, the physical retail "Meta - Morphosis" pop-up showcases seven distinct metaverse stores, each representing DSM's seven international expansions. To enhance the experience, every room is equipped with two virtual reality headsets, allowing customers to connect to the different metaverse stores. At the end of the journey, visitors can relax at the "CDG: PLAY CAFE" while enjoying real-time footage from each of the metaverse stores.
PHYSICAL
POP-UP
EVENT APPLICATION
Prior to entry, visitors must download the application exclusive to the event. "Meta Lens" employs AR technology to introduce fresh functionalities like virtual product try-ons and digital asset viewings. The tasks section motivates customers to undertake challenges, leading to NFT rewards. By providing incentives, customers can fully immerse themselves in a seamless omni-channel experience.
Short trailer created to promote the seven metaverse stores. The retail design featured is an alternate shop.
DISSERTATION HIGHLIGHTS
DOWNLOAD FULL REPORT
Introduction, Aim, Objectives
Conclusion on the role of visual merchandising within the metaverse.
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Aims, Objectives, Introduction, Brand History, Location, Logo, Target Audience
Individual mind maps for conceptualising seven unique metaverse stores.
Renders of both stores created.
Aims, Objectives, Introduction, Brand History, Location, Logo, Target Audience
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RESEARCH AND DEVELOPMENT
FIRST DRAFT
ORIGINAL ITERATION OF THE DSM VR STORE.
1st iteration of the DSM metaverse store.
A torii gate, large inflatables, and floating spheres.
1st iteration of the DSM metaverse store.
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SECOND ITERATION OF THE DSM VR STORE.
SECOND DRAFT
FINAL DRAFT
FINALISED ITERATION OF THE DSM VR STORE.
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FEATURED ON THE BDS MAGAZINE
SEEN ON ISSUE: 2023 NO.4 PAGE 19
OVER 2.3 MILLION VIEWERSHIP
INTERVIEW WITH BARBARA CHAPMAN, FBDS DIRECTOR AND TUTOR
Founded in 1947, the British Display Society was established with the primary goal of fostering and endorsing the utmost excellence in Visual Merchandising, Design, and Display practices.
In today's dynamic retail landscape, the British Display Society serves as a thriving Visual Merchandising and Educational organization, steadfast in its commitment to uphold the recognition and vitality of VM as a recognised profession.