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SOL DE JANEIRO POP-UP
A RETAIL LAUNCH EVENT AT ULTA BEAUTY
RETAIL DESIGN
BRAND ACTIVATION
BRANDING
POP - UP STORE
SOFTWARES:
SKETCHUP PRO, ENSCAPE, ADOBE ILLUSTRATOR, ADOBE INDESIGN, ADOBE PHOTOSHOP
Sol de Janeiro is a popular beauty brand known for its indulgent products inspired by the vibrant energy and culture of Rio de Janeiro.
Sol de Janeiro's highly anticipated launch at Ulta Beauty's 51 W 34th St, New York, is an exciting collaboration bringing the brand's luxurious Brazilian beauty essentials to a wider audience. Ulta Beauty is a leading beauty retailer in the United States, known for its vast selection of cosmetics, skincare, and haircare. With a combination of prestige and mass brands, along with salon services available in-store, Ulta Beauty offers a comprehensive beauty shopping experience for customers nationwide.
We collaborated closely with Sol de Janeiro in design, production, and activation to create a captivating launch experience. Integrating their vibrant Brazilian aesthetic, we ensured seamless execution across packaging, displays, and marketing initiatives for a successful debut at Ulta Beauty.
AGENCY: POP UP MOB, ROLE: 3D DESIGNER
CLIENT: SOL DE JANEIRO
I am responsible for the conceptualisation, modeling, production files, and rendering of this project.
FINAL RENDERS
MODELLED IN SKETCHUP, RENDERED IN ENSCAPE
Event in the Box
Event in the Box
ULTA First Floor
Event in the Box
1/18
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EVENT PHOTOS
THE SDJ LAUNCH AT ULTA
Burbank Truck
Burbank Truck
SDJ Love Letters
Burbank Truck
1/23
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